best japanese festivals

Seven of Japan’s Most Celebrated Events & Festivals

Festivals are deeply ingrained in Japanese culture, with approximately 300,000 held annually throughout the country. Each festival, or matsuri, features artwork, food, entertainment, and much more to provide attendees with a memorable experience. Read below to learn more about some of Japan’s most celebrated events and festivals and let us know which you’ve been to and what’s your favorite!


1. The Sapporo Snow Festival in Japan

The Sapporo Snow Festival began in 1950 and has grown to become one of Japan’s largest and most popular snow festivals. In late January or early February, more than two million people converge in Sapporo’s Odori Park for a winter wonderland. The festival features a wide variety of winter activities, but it is known specifically for its beautiful snow and ice sculptures. There is no shortage of traditional Japanese street food at this festival, but the specialty is the crab nabe hot pot.  We had an amazing crab at our ryokan experience in Kinosaki – which you can read about here.

2. Gion Matsuri – Kyoto’s Largest Festival

Gion Matsuri is Kyoto’s largest festival and one of, if not the most famous festivals in all of Japan. Beginning as a religious ceremony in 869, this festival quickly became an annual tradition. It features many different events spanning the entire month of July, but it is highlighted by two parades of ornately decorated and massive floats. The grand procession takes place on July 17th. The second parade on July 24th was re-added in 2014 after a hiatus of about half a century, and it features fewer and smaller floats than the first one.

Gion Matsuri is Kyoto’s largest festival

Yoiyama, another focal point of the festival, spans the three evenings before the main procession. Surrounding streets are closed off to traffic and filled with an abundance of food, drink, and art stands. The top-notch cuisine and entertainment provide festival-goers with an unforgettable summertime experience.

This is a fabulous festival and we were lucky enough to attend it in 2023!

Don’t forget that the best way to travel around Japan is by using the JR Pass – read more about that here.

3. The Japanese Festival of Awa Odori

Over a million people converge in the usually quaint Tokushima City from August 12th to 15th for Awa Odori, which is one of Japan’s most famous dance festivals. Awa comes from the former name of Tokushima Prefecture, while Odori means dance. This 400-year-old festival is a staple of the Obon season and is highlighted by traditional folk dancing. At night, groups of lavishly dressed dancers called ren perform in the streets for the viewing pleasure of all festival attendees.

Japanese Festival of Awa Odori in Tokushima City

Awa Odori is not just dancing. There are also other festival staples, such as Japanese street food, art, games, and more. Tokushima City is located on the coast, so its delicious seafood such as takoyaki is always incorporated into the festival.  Read more about some of the incredible snacks to try in Japan

4. The Japanese Festival of Tenjin Matsuri

Tenjin Matsuri is anotherone of Japan’s most celebrated festivals. This festival began in the 10th century as a way to honor a Japanese deity of learning and scholarship. In fact, Tenjin Matsuri translates to “festival of the gods.” It takes place annually on July 24th and 25th in Osaka.

The two-day festival features food, art, and dancing throughout the streets of Osaka, but the main attraction is a parade on the second day. The procession features ornately decorated floats and miniature shrines (mikoshi) that traverse both the historic neighborhood streets and the Okawa River. The festival culminates with a grand fireworks finale that leaves spectators eagerly anticipating next year’s event.  If you’re in Osaka, you’ll want to make sure you check out Osaka castle, one of seven incredible Japanese castles to visit!

5. The Chichibu Night Festival in Japan

The Chichibu Night Festival began around 300 years ago during the Edo Period and is widely regarded as one of Japan’s most distinguished winter festivals. Chichibu is located approximately 90 minutes from Tokyo, making it easily accessible for travelers. The festival takes place annually on December 2nd and 3rd, but the main events and parade are on the 3rd.

The festival is highlighted by six gigantic and ornately decorated floats. There are four yatai floats to represent each of the local communities and two kasaboko floats that are more traditional Japanese parasol style. There is also dancing, music, food, and other entertainment throughout the two-day period. Like the Tenjin Matsuri, this festival is capped off with a beautiful firework display.

The best way to travel around Japan is by train – and you can save a fortune on train travel in Japan by buying the JR Pass BEFORE you get to Japan. You can buy the JR Pass from a number of outlets. We recommend:

Get your JR Pass from KLOOK here. – estimate 2 weeks for delivery of the exchange order

Buy a JR Pass from JRAILPASS here – get it Fedexed within 24-48 hours to any location including a Fedex office or your hotel in Japan.

6. The Japanese Star Festival of Sendai Tanabata Matsuri

Tanabata matsuri or “star festivals” occur on the seventh day of the seventh month of the year. According to Chinese folklore, this is when the journey of stars Altair and Vega intersected. This could be in July or August due to differences between the solar and lunar calendars. However, the Sendai Tanabata Matsuri is always on August 6th through 8th, regardless of the calendar differences.

For three days, downtown Sendai is overcome with festive activities such as dancing, food, and fireworks. This particular festival is known for its ornate and colorful decorations. The community handcrafts colorful streamers from washi paper and bamboo to be hung throughout the city. There are also other paper decorations, each with a different cultural meaning. The vibrant colors and decorations create a wonderful atmosphere for this joyous occasion!

7. The Festival of Furusato Matsuri in Japan

Furusato Matsuri is perfect for festival-goers who want to experience a little bit of everything. This week-long festival occurs in January and takes place in the famed Tokyo Dome. It is a newer festival by Japanese standards, first taking place in 2009. However, it currently attracts between 300,000 and 400,000 attendees and is likely to continue to grow in the coming years!

Furusato Matsuri showcases festival elements from all throughout Japan. People from all corners of the country bring their own region’s artwork, entertainment, and more to Tokyo and create a wonderful experience for all. This festival is specifically known for its wide selection of food from all different regions. There are even food-tasting competitions!

Festival of Furusato Matsuri in Japan

Final Words on 7 Unmissable Japanese Festivals

Now that you’ve read all about some of Japan’s most celebrated festivals, it’s time to pick one and start planning a trip! However, this can be logistically complicated and expensive, so it will take some long-term planning. In the meantime, you can an important part of most Japanese festivals delivered straight to your doorstep! Japanese subscription snack boxes allow you to try out the various foods of Japanese festivals in an affordable and convenient way! It’s a great way to prepare for your festival experience!

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